✨Crossing the Chasm
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Kotler On Marketing Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he
Measure What Matters INSTANT NEW YORK TIMES BESTSELLER 'I'd recommend John's book for anyone interested in becoming a better manager', Bill Gates 'Management What Matters is a must read for anyone motivated to improve their organization' - Former
Money: Vintage Minis Money: Vintage Minis Selected from the books Sapiens and Homo Deus by Yuval Noah Harari How did money come to be invented? Why does it now have such significance in our lives? Does it make us happier or unhappier?
Re-Entrepreneuring: How Organizations Can Reignite Their Entrepreneurial Spirit It is assumed that in the development of an organization, the time for entrepreneurial activity is right at the beginning. Once an organization is established, qualities that were virtues in the organization's ante- and neo-natal
How To Get To The Top How To Get To The Top Do you want to get to the top? Do you want to know how to rise above the crowd and become a leader in your field? In How to
The Everything Guide to Investing in Cryptocurrency: From Bitcoin to Ripple, the Safe and Secure Way to Buy, Trade, and Mine Digital Currencies Cryptocurrency--a digital asset that uses cryptography to secure all of its transactions, making it nearly impossible to counterfeit--is moving into the mainstream, receiving coverage from major financial websites such as Forbes and Bloomberg, as well
In This Together: How Successful Women Support Each Other in Work and Life Women worldwide are breaking their silence—coming forward against the men that have oppressed and abused them in the #MeToo movement. It’s an exciting, liberating moment time of female empowerment—but now we have to relearn how
Lean In: Women, Work, and the Will to Lead Lean In: Women, Work, and the Will to Lead Thirty years after women became 50 percent of the college graduates in the United States, men still hold the vast majority of leadership positions in government
Rationality: What It Is, Why It Seems Scarce, Why It Matters Rationality: What It Is, Why It Seems Scarce, Why It Matters (Random House Large Print) NEW YORK TIMES BESTSELLER “In our uncertain age, which can so often feel so dark and disturbing, Steven Pinker has
Whatever You Think, Think the Opposite From Publishers Weekly Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as "author of world's bestselling book," ably demonstrating one nugget of
The Economic Naturalist: Why Economics Explains Almost Everything Have you ever wondered why there is a light in your fridge but not in your freezer? Or why 24-hour shops bother having locks on their doors? Or why soft drink cans are cylindrical, but
Competing Against Luck: The Story of Innovation and Customer Choice The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new
HBR's 10 Must Reads 2020: The Definitive Management Ideas Of The Year From Harvard Business Review HBR's 10 Must Reads 2020: The Definitive Management Ideas Of The Year From Harvard Business Review A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from
Never Lose a Customer Again Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on
My Warren Buffett Bible - Hardcover My Warren Buffett Bible The 'Sage of Omaha', Warren Buffett, is well-known for his simple but invaluable principles regarding investing and finances, and countless businessmen and people looking to be smarter with their money have
The Way We're Working Isn't Working Through his years of intensive work consulting to companies including Procter & Gamble, Sony, Toyota, Microsoft, Ford and Ernst & Young, with his firm The Energy Project, Schwartz has developed a powerful program for changing
Leadership BS : Fixing Workplaces and Careers One Truth at a Time Finalist for the 2015 Financial Times and McKinsey Business Book of the Year Best business book of the week from I The author of Power, Stanford business school professor, and a leading management thinker offers
The 17 Essential Qualities Of Team Player (Ie)* Where can a person go to learn how to become a better team player? Your choices are definitely limited. John C. Maxwell takes the pain out of knowing what makes a team tick. If you
Putting The One Minute Manager To Work: How To Turn The 3 Secrets Into Skills Putting The One Minute Manager To Work: How To Turn The 3 Secrets Into Skills The One Minute Manager, published in 1982, took the world by storm. More than 13 million copies have been sold
Sách tiếng Anh - Exponential Organizations Exponential Organizations Cuốn sách về Tăng trưởng, Đổi mới và Lãnh đạo năm 2014 của Frost & Sullivan Trong kinh doanh, hiệu suất là chìa khóa. Về hiệu suất, cách bạn tổ chức có thể
The Leader Who Had No Title: A Modern Fable On Real Success In Business And In Life For more than fifteen years, Robin Sharma has been quietly sharing with Fortune 500 companies and many of the super-rich a success formula that has made him one of the most sought-after leadership advisers in
The 3rd Alternative: Solving Life's Most Difficult Problems From the multimillion-copy bestselling author of The 7 Habits of Highly Effective People--hailed as the #1 Most Influential Business Book of the Twentieth Century--The 3rd Alternative turns Dr. Stephen R. Covey's formidable insight to a
Investing 101: From Stocks and Bonds to ETFs and IPOs, an Essential Primer on Building a Profitable Portfolio (Adams 101) Hardcover – January 1, 2016 by Michele Cagan CPA (Author) Too often, textbooks turn the noteworthy details of investing into tedious discourse that would put even Warren Buffett to sleep. Investing 101 cuts out the boring explanations, and instead provides a hands-on lesson that keeps
Sách Ngoại Văn - One Up On Wall Street - How To Use What You Already Know To Make Money In The Market MÔ TẢ SẢN PHẨM : One Up On Wall Street: How To Use What You Already Know To Make Money In The Market More than one million copies have been sold of this seminal book
The Making Of A Manager: What To Do When Everyone Looks To You The Making Of A Manager: What To Do When Everyone Looks To You Instant Wall Street Journal Bestseller! Congratulations, you're a manager! After you pop the champagne, accept the shiny new title, and step into this
The 17 Indisputable Laws of Teamwork: Embrace Them and Empower Your Team Building and maintaining a successful team is no simple task. Even people who have taken their teams to the highest level in their field have difficulty recreating what accounted for their successes. Is it a
Mind Maps at Work: How to Be the Best at Your Job and Still Have Time to Play Bestselling author Tony Buzan brings his groundbreaking Mind Maps® system to the world of business. Tony Buzan has used his patented Mind Maps system to teach millions of people around the world how to unlock
The Social CEO: How Social Media Can Make You A Stronger Leader The Social CEO: How Social Media Can Make You A Stronger Leader There remains a huge gulf in understanding by many leaders of what some are calling the Social Age - huge changes going on
When Buyers Say NO When Buyers Say NO This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt
The 48 Laws Of Power Amoral, cunning, ruthless, and instructive, this piercing work distills three thousand years of the history of power in to forty-eight well explicated laws. As attention-grabbing in its design as it is in its content, this
Freakonomics – Penguin Books Ltd (UK) Quy cách: Bìa mềm Ngôn ngữ: tiếng Anh #### Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? How much do parents really matter? These
21 Secrets Of Million-Dollar Sellers In this sharp, invigorating read, Fortune 50 consultant Stephen Harvill discovers twenty-one common behaviors of top earners across seven major industries that set them apart. These are the secrets of the world’s best salespeople who
Trump: The Art Of The Deal Trump: The Art Of The Deal President Donald J. Trump lays out his professional and personal worldview in this classic work - a firsthand account of the rise of America’s foremost deal-maker. “I like thinking
Closing Techniques (That Really Work!) Many salespeople can line up prospects, recite the benefits of their product or service, and stir the interest of their client. But when it comes to actually closing the deal, they fail and the sale
SuperFreakonomics SuperFreakonomics Freakonomics lived on the New York Times bestseller list for an astonishing two years. Now authors Steven D. Levitt and Stephen J. Dubner return with more iconoclastic insights and observations in SuperFreakonomics—the long awaited
Alibaba: The House That Jack Ma Built In just a decade and half Jack Ma, a man who rose from humble beginnings and started his career as an English teacher, founded and built Alibaba into the second largest Internet company in the
Warren Buffett Management Secrets Warren Buffett Management Secrets The book is divided into several sections covering Warren Buffett's personal business management. Managing one's life - focuses on Buffett's insistence on a good education, picking one's heroes early in life,
Winning with People Discove the People Priciples that Work for You Every Time Relationships are at the heart of every positive human experience. Maxwell, a master communicator and relational expert, makes learning about relationships accessible to everyone. The most sophisticated leaders and salespeople will pick up on skills
Find Your Why Start With Why has led millions of readers to rethink everything they do - in their personal lives, their careers and their organizations. Now Find Your Why picks up where Start With Why left off.
The Visual MBA THÔNG TIN SÁCH Loại bìa: Bìa mềm Số trang: 208 Kích thước: 155 x 233 x 14 (mm) Learn an entire two-year MBA programme in a few short hours with this quick and easy-to-read illustrated
Harvard Business Review Guide To Finance Basics For Managers DON'T LET YOUR FEAR OF FINANCE GET IN THE WAY OF YOUR SUCCESS Can you prepare a breakeven analysis? Do you know the difference between an income statement and a balance sheet? Or understand why
Never Eat Alone : And Other Secrets to Success, One Relationship at a Time (Paperback) Never Eat Alone Do you want to get ahead in life? climb the ladder to success? master networker keith ferrazzi says the secret is in reaching out to others - in using the power of
Getting to Yes: Negotiating an agreement without giving in The world's bestselling guide to negotiation.Getting to Yes has been in print for over thirty years, and in that time has helped millions of people secure win-win agreements both at work and in their private
What You Do Is Who You Are: How To Create Your Business Culture (Hardback) What You Do Is Who You Are: How To Create Your Business Culture Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and from modern organizational
How to Get Your Point across in 30 Seconds or Less Learn how to get your listener's attention, keep her interest, and make your point--all in thirty seconds! Milo Frank, America's foremost business communications consultant, shows you how to focus your objectives, utilize the "hook" technique,
Creativity, Inc. : Overcoming the Unseen Forces That Stand in the Way of True Inspiration As a young man, Ed Catmull had a dream: to make the world's first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers
The Essential Drucker: The Best of Sixty Years of Peter Drucker's Essential Writings on Management (Collins Business Essentials) Father of modern management, social commentator, and preeminent business philosopher, Peter F. Drucker analyzed economics and society for more than sixty years. Now for readers everywhere who are concerned with the ways that management practices
Economics: What Makes Ego Our Greatest Asset (or Most Expensive Liability) In this original, eye-opening work, authors David Marcum and Steven Smith argue that the upside of ego is as powerful as the downside and answer questions about ego that have been a mystery to most
Sách tiếng Anh - Usborne Business for Beginners Dive into the world of business with this lively introduction, whether you want to be an entrepreneur or a smarter consumer. With bright, infographic pictures, it describes how to start your own business, manage your
Mistakes I Made at Work: 25 Influential Women Reflect on What They Got Out of Getting It Wrong Named by Fast Company as a "Top 10 Book You Need to Read This Year" In Mistakes I Made at Work, a Publishers Weekly Top 10 Business Book for Spring 2014, Jessica Bacal interviews twenty-five
Setting the Table: The Transforming Power of Hospitality in Business A landmark, bestselling business book and a fascinating behind-the-scenes history of the creation of Danny's most famous eating establishments, Setting the Table is a treasure trove of valuable, innovative insights applicable to any business or
The Fourth Industrial Revolution The Fourth Industrial Revolution The founder and executive chairman of the World Economic Forum on how the impending technological revolution will change our lives We are on the brink of the Fourth Industrial Revolution. And
HBR 's 10 Must Reads: On AI , Analytics and the New Machine Age (with bonus article "Why Every Company Needs an Augmented Reality Strategy" by Michael E. Porter and James E. Heppelmann) Machine learning and data analytics are powering a wave of groundbreaking technologies. Is your company ready? If you read nothing else on how intelligent machines are revolutionizing business, read these 10 articles. We've combed through
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales The Ultimate Sales Letter: Attract New Customers. Boost Your Sales In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in
The Organized Mind: Thinking Straight In The Age Of Information Overload The Organized Mind: Thinking Straight In The Age Of Information Overload In The Organized Mind, New York Times and Sunday Times bestselling author and neuroscientist Daniel Levitin offers solutions for the problems of information overload. Overwhelmed by demands on your
Management 101: From Hiring and Firing to Imparting New Skills, an Essential Guide to Management Strategies (Adams 101) Hardcover – December 2, 2016 by Stephen Soundering (Author) A crash course in managing productive, successful, and happy employees!Effective employee management is imperative to a business' success, but all too often management books turn the important details of best practices into tedious reading that
The Accidental Billionaires (2010) I first met Ben Mezrich when I produced and starred in , the film adaptation of his great bestseller . Ben has a gift for finding high-energy, strange-but-true tales and The Accidental Billionaires is no
MAKE TIME (MR EXP) From the New York Times bestselling authors of Sprint, a simple 4-step system for improving focus, finding greater joy in your work, and getting more out of every day. Nobody ever looked at an empty
101 Tình Huống Nhân Sự Nan Giải Sách - 101 Tình Huống Nhân Sự Nan Giải (Tái Bản 2020) Tác giả Paul Falcone Dịch Giả Nguyễn Đình Viễn dịch, Nhóm VNHR hiệu đính NXB NXB Lao Động Xã Hội Kích thước 16x24
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VNĐ: 609,300
Mua hàng tại Shopee giảm thêm 30%
VNĐ: 609,300
Mua hàng tại Shopee giảm thêm 30%
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new
Lộ Trình Chuyển Đổi Số Doanh Nghiệp (Bìa Cứng) Tái thiết TỔ CHỨC nhằm thích ứng với những BIẾN ĐỘNG không ngừng Ngày nay, mọi doanh nghiệp đều nói về chuyển đổi số. Sự tăng tốc của những công nghệ mới có nghĩa là
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Bình Ủ Cháo Inox 304 Giữ Nhiệt Tedemei Có Thìa Và Quai Dung Tích 530ml - Bộ sản phẩm gồm: 1 cốc đựng canh, 1 thìa kèm theo - Chất liệu: bên ngoài được làm từ nhựa, bên trong được làm từ inox 304 giữ nhiệt, giữa lớp thân nhựa
Hộp Màu Vẽ Đa Năng - Colormate CM-72PLS (72 Chi Tiết) Hộp Màu Vẽ Đa Năng - Colormate CM-72PLS (72 Chi Tiết) - Được làm từ chất liệu cao cấp tạo màu đẹp, sắc nét, tiết kiệm. Sản phẩm dành cho trẻ em, không độc hại,
Sách tương tác tiếng Anh - Usborne Baby's very first touchy-feely Lift-the-flap Play book Baby's Very First Touchy-Feely Lift-The-Flap Play Book As babies begin to interact with the world, they will love to reach out and play with the holes, tactile patches and flaps in this vibrantly colourful book.
Tiếng Anh Cho Mọi Người - English For Everyone Level 2 Beginner Practice Book (Kèm CD) Tiếng Anh Cho Mọi Người - English For Everyone Level 2 Beginner Practice Book Quyển sách này cung cấp phần thực hành mở rộng về từ vựng và ngữ pháp được giới thiệu trong sách
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Tokyo Revengers - Letter From Keisuke Baji 2 (Japanese Edition) Tokyo Revengers - Letter From Keisuke Baji 2 (Japanese Edition) - fahasa
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Starlight: Level 3: Workbook Starlight: Level 3: Workbook Using a clear 'engage - practice - communicate' approach in every lesson, Starlight's lively stories, songs, projects, CLIL lessons and high-level course syllabus help students master the language they need for exams
Jujutsu Kaisen 12 (English Edition) Jujutsu Kaisen 12 (English Edition) To gain the power he needs to save his friend from a cursed spirit, Yuji Itadori swallows a piece of a demon, only to find himself caught in the midst
(Sách Best seller 2024) GOOD ENERGY – NĂNG LƯỢNG TỐT – Casey Means, MD & Calley Means – Hà Anh dịch – 1980 Books Sức khỏe không chỉ là kết quả của di truyền hay may mắn, nó là hệ quả trực tiếp của cách mỗi cá nhân trao đổi chất với thế giới xung quanh. “Good Energy –
Chảo Inox chống dính 3 đáy Max B SM3767 size 24cm Thông số kỹ thuật Kích thước( Đường kính x Chiều cao (cm)) 24 x 6 Chất chống dính Whitford (Mỹ) Xuất xứ Việt Nam
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new
Tái thiết TỔ CHỨC nhằm thích ứng với những BIẾN ĐỘNG không ngừng Ngày nay, mọi doanh nghiệp đều nói về chuyển đổi số. Sự tăng tốc của những công nghệ mới có nghĩa là
To Err is Human **To Err is Human: Building a Safer Health System** (tiếng Việt: Nhân vô thập toàn: Xây dựng một Hệ thống Y tế an toàn hơn) là một báo cáo được Viện Y Khoa Hoa Kỳ
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